The Power of Email Marketing and Automation
Twenty years ago, email marketing consisted of spam. Thankfully, this now ends up in your junk box. In the last 10 years, digital marketing has... Read More
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Effective Website Auditing
If you’re looking to make significant changes to your website, an audit is the right place to start. Completing an audit will give you a... Read More
Do you need to review your marketing metrics?
Do you need to review your marketing metrics? Whilst the digital-age has left the age-old fundamentals of marketing unchanged, digital marketing metrics are constantly evolving.... Read More
Personalisation or Individualisation? Part 2
Personalisation or Individualisation? Part 2 – Implementing Individualisation What does individualisation mean for marketers? As more and more businesses take advantage of individualisation, customers are... Read More
Ethisys Partners Win Sitecore Most Valuable Professional Award
Elite distinction awarded for exceptional contributions to the Sitecore community
Personalisation or Individualisation? Part 1
In Minority Report, the character played by actor Tom Cruise is bombarded with personalised messages on virtual advertising boards. It appears that he receives targeted... Read More